Information about keywords and description Meta Tags
Meta Tags are a kind of instruction to the search engine reading a web page. Meta Tags always go in the header (between the <head></head> tags) of a page.
Two kinds of Meta Tags let the owner of a page retain some control over how their page is indexed in a search engine.
These two are:
Keywords provide a list of possible search terms for the page to be indexed under.
Description gives a description to display when a user finds your page, rather than the first 200 characters or so.
They are fairly simple to use, and look like this:
<meta name="keywords" content="software, free downloads">
<meta name="description" contents="This page contains a list of the best free software on the web.">
There is some controversy over whether or not to use commas in the keywords. Usually they are ignored, and it is considered better not to use them, if a person were to search for software free downloads, your page would score if it had “software free downloads” instead as separate keywords, like software, free downloads.
Notice: Remember that keywords and keyword phrases are not case sensitive.
Make keywords work double duty
This is an easy technique that can be used to increase the effectiveness of some keywords. Whenever appropriate add an "s" to the end of the keyword.
Example: If your site is about cars and one key phrase is "car sales", then add an "s" to the end of "car".
By doing so your page will be found for both: "car sales" and "cars sales".
Since some people will use plural when searching, while others will use singular.
Meta Tags Description
Title Tag Importancy: Very High
MetaTag Description Importancy: High
Meta Tag Keywords Importancy: High
Meta Tag Robots Importancy: High
Meta Tag Revisit-After Importancy: Medium
Meta Tag Author Importancy: Low
Meta Tag Date Importancy: Low
Meta Tag Copyright Importancy: Medium
Meta Tag Publisher Importancy: Low
Meta Tag Made Importancy: Low
Meta Tag Reply to Importancy: Low
Meta Tag Generator Importancy: Low
Meta Tag Page-Topic Importancy: Medium
Meta Tag Page-Type Importance: Low
Meta Tag Audience Importancy: Medium
Meta Tag Refresh Importancy: Don't use
Meta Tag Content-Language Importancy: Medium
<Title Tag [Importancy: Very High]
<Title>....Your Web Page Title.......</Title>
Using 4 - 8 words in page title. Implement the Major Keywords
Meta tag Description [Importancy: High]
<META name="description" content="...">
Maximal lengths 200 to 256 characters. We suggest having 8 to 12 word(s).
Please Note: Most Search Engines using your description to display this like a Short Web Site Description in there search results. Using your Major Keywords in your Web Site description. (Same Keywords Like in your Title).
Meta tag Keywords [Importancy: High]
<Meta NAME="KEYWORDS" CONTENT=" ...">
Maximal Lengths : 200/1000 Characters
Please don’t add there to many keywords ! Search Engines will only register keywords he find in your web site text or web site links. Don’t using unrelated keywords or brand names. You risk to be banned from the search engines. Concentrate on your major keywords and related keywords. Please note: Search Engine measure also your Metatag Keyword frequency don’t overdue !
Meta tag Robots [Importancy: High]
<META NAME="ROBOTS" CONTENT="...">
There are four directives that can be placed in a robots meta tag. The CONTENT section of the meta tag can contain:
index,noindex,follow,nofollow and are separated by commas.
At this point, only the following combinations make sense:
<META NAME="ROBOTS" CONTENT="INDEX,FOLLOW">
There are also, two global directives that can specify both actions: ALL=INDEX,FOLLOW, and NONE=NOINDEX,NOFOLLOW.
Meta tag Revisit-After [Importancy: Medium]
<Meta NAME="Revisit-After" CONTENT="....">
Here you can specified the days after the search engine robot revisit your web site. Please note - only use this tag you are changing your content regular. Not all search engine robots follow this command.
Meta tag Author [Importancy: Low]
<Meta NAME="Author" CONTENT="....">
Here you can specified the Author of your Web Site.
This tag is not really required but helps for your company name recognizing.
Meta tag Date [Importancy: Low]
<Meta NAME="Date" CONTENT="....">
Here you can specified the Web Site Creation Date.
Meta tag Copyright [Importancy: Medium]
<Meta NAME="Copyright" CONTENT="....">
Here your can specified the copyrights of your web site content.
Meta tag Publisher [Importancy: Low]
<Meta NAME="publisher" CONTENT="....">
Here you can specified the Publising Company Information. Maximal Characterers 64.
Meta tag Made [Importancy: Low]
<Meta NAME="made" CONTENT="....">
Here you can specified the Authors E-Mail Address.
Meta tag Reply to [Importancy: Low]
<Meta NAME="reply to" CONTENT="....">
Here you can specified your reply E-Mail Address.
Meta tag Generator [Importancy: Low]
<Meta NAME="generator" CONTENT="....">
Here you can specified your html editor. A lot of html editors write this automatically to your source code.
Meta tag Page-Topic [Importancy: Medium]
<Meta NAME="page-topic" CONTENT="....">
You can specified a Theme of your Web Site Like "Domain Registration".
Meta tag Page-Type [Importance: Low]
<Meta NAME="page-type" CONTENT="....">
Here you can specified your Page Type like "Privat Home Page".
Meta tag Audience [Importancy: Medium]
<Meta NAME="audience" CONTENT="....">
Here you can specified the audience of your web site for example "all".
Meta tag Refresh [Importancy: Don't use]
<Meta http-equiv="refresh" content="5; URL=http://www.yourdomain.com">
Here you can automatically forward your web site to a other domain or web site. You can specified also the Time for example "5" = 5sec.
Please Note: Dont use this refresh tag or any other java script refresh tag. Search Engines don't accept this tag. Your web site will be not listed !
Meta tag Content-Language [Importancy: Medium]
<Meta http-equiv="content-language" content="english">
With this Metatag you can specified your web site language.
