Doorway Pages
Doorway pages are Web pages designed and built specifically to draw search engine visitors to your website. They are standalone pages designed only to act as doorways to your site. Doorway pages repeat a particular keyword a number of times and are designed to get a high ranking in a particular search engine. Since each search engine uses a different algorithm to rank pages, those who use this technique of creating doorway pages to get a high ranking for a particular keyword have to create separate doorway pages for each search engine.
Doorway pages are also known as "gateway"," bridge", "entry", "jump" or "supplemental" pages. Doorway pages stand on their own, separate from the rest of a site. They usually feature a logo, some text and a link that encourages visitors to enter the site.
Doorway pages are a very bad idea for several reasons, though many SEO firms use them routinely.
Is it a Doorway Page or just another Web page?
Is the page an integral part of the contents of your website?
Do you link to the page in your site navigation?
If "Yes" then the page is not a doorway page.
If "No" then the page is a doorway page.
